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By Jeltsch R.

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Even someone without photo experience is likely to come up with a few worthwhile images. Also be sure to distribute small notebooks, so the photographers can record each photo’s date and subject, including the names of any plants, animals, or people in the picture. GO LIGHT ON THE DISASTER SHOTS. Although evocative photos of grieving family members and emaciated victims are undoubtedly moving, and can be of some use in fundraising, more upbeat pictures showing your successes are usually even more effective.

When it comes to the famous folk, your expectations of their actual participation should be minimal. You might be content for them to lend nothing more than their name, so that it appears anyplace that you list people associated with the organization—perhaps on your letterhead, website, newsletter, and in other publications. Assuming your organization does good work, this is an arrangement that makes everyone happy: Your cause gains credibility, and the person named enhances his or her reputation by appearing to be caring and compassionate.

As a development staffer, much of your job is to explain the importance and success of your organization’s work to the outside world, as part of your effort to gather a large flock of supporters. But simply repeating your mission statement ad nauseam is not going to bring in the donations you need. To be truly effective, you need details—colorful, lively stories of difficult situations that your organization confronted and hopefully helped to overcome. That’s obviously why, when newspapers write their holiday giving stories, they focus on real accounts of homeless families and down-on-their-luck seniors.

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A0-Stability and stiff stability of Browns multistep multiderivative methods by Jeltsch R.


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